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Webinars

Avoid content sins

Using data in your content marketing can improve both your credibility and reputation. But it's not that easy. Skepticism over data's use, declining attention spans, resistance towards marketing techniques, too much data, and not enough...

Catalogue: Webinars 2021
Author: Jack Miles
Company: ESOMAR
August 12, 2021
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Citation

Miles, J. (2021a, August 12). Avoid content sins. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/avoid-content-sins


Webinars

Get seen when nobody's really looking: How to write effectively in the low attention era

We all produce written content. And we all want our writing to be noticed, engaged with and acted upon. However, your audiences are time-poor and have lower attention spans than ever. This means your content is permanently walking a tightrope of...

Catalogue: Webinars 2020
Authors: Jack Miles, Angela Canin
Company: Northstar Research
February 17, 2020
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Citation

Miles and Canin (2020a, February 17). Get seen when nobody's really looking: How to write effectively in the low attention era. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/get-seen-when-nobody-s-really-looking-how-to-write-effectively-in-the-low-attention-era